SEO stands for Search Engine Optimization, which refers to the practice of optimizing a website or online content to rank higher in search engine results pages (SERPs) for relevant search queries. The goal of SEO is to increase the quantity and quality of organic traffic to a website, which can lead to more leads, sales, or conversions.

SEO involves a variety of techniques, including keyword research, on-page optimization, technical optimization, content creation, link building, and analytics. Keyword research involves identifying the keywords and phrases that users are searching for related to a particular topic or business. On-page optimization involves optimizing individual pages of a website for specific keywords and improving their overall user experience. Technical optimization involves ensuring a website is structured and coded in a way that is search engine friendly. Content creation involves creating high-quality and relevant content that meets the needs of the target audience. Link building involves acquiring high-quality links from other websites that can help improve a website’s authority and ranking. Analytics involves measuring and analyzing website traffic, user behavior, and conversions to optimize SEO strategies over time.

SEO is an important digital marketing strategy for businesses of all sizes, as it can help drive targeted traffic to a website and improve its visibility and credibility in the eyes of search engines and users alike.